GPS ADVERTISING
Successful advertising isn't just about where you reach your audience -- it's when and how. Reaching your audience on the course means reaching them while they're relaxed, positive and receptive to your message. Through full color, on screen GPS advertising and attractive hole signs, golfers are not only presented with your message but given the time they need to remember it.
At The Legacy, our entire golf cart fleet is equipped with a 6” x 8.5” G.P.S. monitor. The monitor displays a color image of each hole with easy to read distances to the hole as well as relevant course features and hazards. Golfers receive accurate distances to the pin in text format, updated instantly as the cart moves down the fairway. The system provides players with real-time scoring, ability to order food and beverage items and offers advertisers a secondary medium to reach a coveted demographic. The monitor displays advertising material as an insert, scorecard and/or full screen ad and showcases a company and their products and services.
For additional information on our GPS advertising please contact Patrick Spellman.
Gateway Tour Championship
Gift Certificates
Golf Instruction
 
ADVERTISING BENEFITS
 
  • GPS ads directly reach a desirable demographic
  • GPS ads are exposed to a captive audience
  • Lengthy exposure time for each ad (average of 15 minutes per hole) compared to:
    ** 7 seconds print media
    ** 30 seconds television
    ** 60 seconds radio
  • GPS ads are shown in an uncluttered environment
  • Up to three ad positions per hole provide a branding effect
  • GPS ads are delivered to a measurable audience (The Legacy projects 33,000 cart rounds in 2010)
  • GPS ads can be changed periodically
  • GPS ads focus and promote local businesses and products
Insert Tee Box Ad - As the cart pulls up to the tee box, an insert ad appears in the upper right hand corner of the monitor. Usually, this ad presents the brand or company identity and creates brand awareness by displaying the business/company logo.
Insert Fairway Ad - As the cart travels down the fairway another insert ad is used to promote product or model awareness. Advertisers can provide more detailed information by displaying your company name, short slogan or tell potential buyers what you do, sell, or serve.
Scorecard Ad - A scorecard ad is shown in the bottom left corner of the monitor after players have finished the hole and are proceeding to the following tee box. This is an opportunity for an additional ad placement and for advertisers to further brand themselves.
Full Screen Ads - A full screen ad is automatically triggered as the cart approaches 30-50 yards from the green and continues until the golfer reaches the tee box of the next hole. This ad placement should be used for advertisers to give high visibility to a featured product and message or to provide a "call to action". This ad could contain information regarding company profile, services offered or pricing.
Ala Carte Pricing

Insert Ads - $399 each
Scorecard Ad - $399
Full Screen Ad - $999
*Ala carte pricing does not guarantee hole selection.
Gold Package - $1,299
Includes:

(2) - Insert Ads (1 Tee box, 1 Fairway)
(1) - Scorecard Ad
(1) - Full Screen “Pop Up” Ad

** Monthly inclusion in our e-mail blast to over 5,000 area golfers describing your business, product or services.

** Ad placement on The Legacy website. (Averages over 125,000 hits per month during the season)

**Opportunity to purchase 2010 golf rounds at a 25% discount.

Silver Package - $999
Includes:

(2) - Insert Ads (1 Tee Box, 1 Fairway)
(1) - Full Screen “Pop Up” Ad

**Opportunity to purchase 2010 golf rounds at a 25% discount.

Bronze Package - $599
Includes:

(2) – Insert Ads (1 Tee Box, 1 Fairway)

**Opportunity to purchase 2010 golf rounds at a 25% discount.

© 2010 The Legacy Golf Club
Norwalk, Iowa 50211